I’m Sam. Fan of stories and storytelling. Trainee mountain leader. Summertime SUPer. Comedy lover. Mum to four awesome kids.

A genuinely brilliant mind, and excellent writing skills.

“I worked with Sam during my time at IKEA UK & IE on email campaigns to the Ecommerce customers. Sam very quickly wrapped her head around the brand personality and tone of voice. She possesses the right mix of strategic thinking and creative skills to translate brand messages into compelling and inspirational stories for consumers. She asks the righ…”

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“I really enjoyed working with Sam. Sam is a talented copywriter who brought creativity and a strong understanding of our audience to everything she worked on. Sam is such a fantastic colleague and will be a true asset to any team. I’d highly recommend Sam!”

“Sam is hands-down the best copywriter I’ve ever had the pleasure of working with. Her creative mind manages to write an outstanding piece of copy on brand every single time. It both strengthens the creative that gets supported and consistently improves the performance of the campaigns. Her positive energy and humour make her a great addition to any…”

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Hard to find a more accomplished, effective copywriter.

“Sam is sharp and has this ability to boil things down to its essence and convey clearly back what the message is about. While working with her on the Shop Direct Group brand briefings, she challenges and focuses the team with insightful questions while working collaboratively to bring out the best creative ideas. She gets the job done well on the g…”

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The full copywriting package.

“I worked with Sam on a project I was managing in 2005 and have subsequently involved her in any projects that have required a copywriter since, including for the Eden Project and more recently in 2020 she has been providing copy for email marketing programmes for Fisheye clients. Sam has been a standout colleague for me, because I can give her any…”

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Not just great to read, but engaging and human.

“Sam is our go-to copywriter at The Gap Partnership for all of our client testimonials, which she consistently delivers with panache, skill and the highest quality. Sam has an awesome talent for writing copy about negotiation that isn’t just great to read but is also engaging and human — not always an easy task! But there’s way more to Sam than awes…”

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Huge fun to work with, and challenges briefs when needed.

“When I needed an in-house copywriter Sam was my first choice. Having worked with her a few years on various clients I knew she would be the perfect fit for the team and deliver great work for our clients. She is huge fun to work with and challenges briefs when necessary, all with the aim of delivering great work that answers the client brief but al…”

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“I worked with Sam at eBay Enterprise. As Marketing Manager, I was impressed with Sam’s creative approach, on point writing and ability to communicate our brand message with empathy and flair. During my time at eBay, I organised for industry specialists within the company to create learning workshops for our clients. Sam devised, wrote and delivered…”

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“There is more to copywriting than just being able to put together a few sentences with no spelling or grammar mistakes. It’s about finding the right tone of voice that represents the business and at the same time resonates with the customers; it’s about not only understanding the brief but also interpreting it and challenging it when necessary; it’…”

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“Sam is a genuinely talented copywriter. I’ve worked with her across multiple digital campaigns, email nurture streams and ABM campaigns, and her work is always delivered to the highest of standards. She always asks the right questions, she cares about getting it right, and has the best attitude and positive energy. I can’t recommend Sam enough and…”

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“I worked with Sam at Zeta Global where she was a copy writer for some of my key accounts which included British Gas and Shop Direct Group. For me working with Sam was an education in how to get to the heart of a brief quickly and combine strategy, creativity and flawless research to produce great copy that resonated with its readers no matter how c…”

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“I worked with Sam in my time at Zeta for clients such as very.co.uk, British Gas & Ikea. Sam’s skills as a copywriter were exceptional and she was able to perfectly respond to a clients brief with the appropriate message and tone. I was also impressed with Sam’s understanding of the design process and ability to even help coordinate teams and drive…”

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“Sam and I were in a close-knit team at Zeta Global. The team was devised of a Copy Writer (Sam), a Creative Director and Graphic Designers. Sam was always a delight to work with and would brighten up the office with her quick wit and her generally positive outlook. She is a seriously talented Copy Writer and Strategist, creating effective, well res…”

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Insightful, dynamic, and a true professional.

“Sam is an absolute pleasure to work with, insightful, dynamic and a true professional. She always cuts right to the heart of a brief and the material that she produces is first class. If you’re looking for creative support with your digital marketing comms I would highly recommend.”

“I have enjoyed working with Sam for several years — her copy is excellent. She is quick to get to the nub of the brief and will highlight things one may not have thought of, adding real value. She is fun, easy to work with and extremely reliable. Highly recommended!”

“Sam has always been the Traffic Managers dream, delivering copy on time and On Point! During the 2 years we worked together I could always rely on Sam to deliver on briefs, manage last minute requests, juggle a busy workload and come up with great concepts. Although freelancing Sam was always there for her team and helped me manage and guide junior…”

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