Retail
IKEA
Keeping customers engaged through creative ecommerce programmes.
Work
Current role, plus selected projects in print, digital and film.
Every project has its own page with the thinking and the words.
View case study View case study Retail
Shop Direct / Very
Building customer loyalty, engagement and connections.
View case study Fintech
PayPal
Positioning PayPal as the payment provider of choice for businesses and individuals.
View case study Energy
EDF
Showing how one of the UK’s biggest energy companies is leading the way to Net Zero.
View case study Sport
The Football Association
Shedding light on the challenges of colour blindness in sport.
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The Premier League
Promoting safeguarding for children — helping them know what to do if they feel unsafe, on or off the pitch.
View case study Ad-tech
S4M
Shaping the future of mobile advertising — from sales pitch to tone of voice.
View case study Housing
WATMOS Community Homes
Sharing a year of activities, challenges and successes in their annual report.
View case study Consultancy
The Gap Partnership
Writing a decade of client testimonials for this world-class negotiation consultancy.
View case study Manufacturing
InterfaceFLOR
Telling the story of sustainable innovation.
View case study Education
University of Nottingham
Promoting Beacon research and Degree Apprenticeship programmes across University departments.
View case study Energy
British Gas
Boosting customer online account sign-ups, retention and engagement.
View case study Professional body
CIPS
Using case studies to showcase a product or service in action.
View case study Government
Energy Saving Trust
Helping homeowners in Scotland save money on renewable heating.
View case study B2B
Culligan
The right tools to turn a pitch into a masterpiece.
View case study Healthcare
Prism Healthcare
Giving choice and independence back to people with health and mobility needs.
View case study FemTech
MUTU System
Inspiring new and not-so-new mums to focus on their postpartum recovery and wellbeing.
View case study Coaching
Leadership Coaching
Developing the concept, structure and content for my client’s website — not once, but twice over the years.
View case study Personal project
My Story Books
And now for something completely different.
View case study Retail
Waitrose
Creating mouthwatering descriptions for the supermarket's new range of organic products.
View case study Certification
Soil Association
Helping businesses understand the benefits and pathway to achieving organic certification.
View case study Transport
Transport for London
Preparing to host the start of the Tour de France, with travel updates and event information.
Let's Talk
Open to senior content and copy lead roles. Available now for freelance projects.