Retail
Shop Direct / Very
Building customer loyalty, engagement and connections.
Senior Copywriter and Content Strategist · 20+ years
Words that work.
I help brands define how they sound, connect with their audience, and turn communication into measurable impact.
Words that make things happen
Retail
IKEA
Keeping customers engaged through creative ecommerce programmes.
Energy
EDF
Showing how one of the UK’s biggest energy companies is leading the way to Net Zero.
Words worth sharing
200+brands.
From ad tech to hand-made cookies, I spent two decades shaping the stories of world brands and one-man bands.
Kind words
When I needed an in-house copywriter Sam was my first choice. Having worked with her a few years on various clients I knew she would be…
I worked with Sam on a project I was managing in 2005 and have subsequently involved her in any projects that have required a copywriter…
I worked with Sam in my time at Zeta for clients such as very.co.uk, British Gas & Ikea. Sam’s skills as a copywriter were exceptional and…
Words to expand your vocabulary
Just for fun: weave today’s word into a conversation.
Pungentinstead of “strong”
Sharply strong in smell or taste.
A pungent blue cheese.
Let’s Talk
Open to senior content and copy lead roles. Available now for freelance projects.