Keeping customers engaged through creative ecommerce programmes.
IKEA was super keen to make sure everything they produced — from egg steamers to emails — was entirely customer-centric.
For several years I was involved in everything from developing concepts that tied in with their major ad campaigns, to writing all the content and working closely with the designers to bring them to life.
Senior Copy Lead EMEA, 2022–2026
Content strategy and lead for EMEA.
Retail
Building customer loyalty, engagement and connections.
Fintech
Positioning PayPal as the payment provider of choice for businesses and individuals.
Open to senior content and copy lead roles. Available now for freelance projects.