Building customer loyalty, engagement and connections.
Working as the lead writer alongside the Creative Director, I was responsible for developing the concepts and content for Shop Direct’s ongoing customer comms.
One of my favourites was simple but super effective — boosting reviews by 37%. Another changed its creative depending on what time of day the customer opened the email, and again if they came back to it later.
Senior Copy Lead EMEA, 2022–2026
Content strategy and lead for EMEA.
Retail
Keeping customers engaged through creative ecommerce programmes.
Fintech
Positioning PayPal as the payment provider of choice for businesses and individuals.
Open to senior content and copy lead roles. Available now for freelance projects.